COMMERCIAL VOICE TALENT

Commercial Voiceover Agency

Easy Tiger Voices is a working commercial voiceover agency in London. UK ad voices for TV, radio, VOD and social – from luxury, finance and tech through to FMCG, retail and challenger brands. Casting, recording and broadcast-ready delivery handled in-house.

Casting that sells

A commercial voice is doing two jobs at once. It is reading copy, and it is establishing a brand. Get the voice right and a thirty-second spot can land instantly; get it wrong and an otherwise great script falls flat.

We have spent years casting for TV, radio, VOD and social campaigns across every category in UK advertising – finance, telecoms, automotive, retail, FMCG, gaming, tech, luxury. Our roster is built around real range across age, accent, gender and energy, with voices who take direction from a creative team in the room, hit the timing on a tight thirty, and turn around radio cut-downs and regional versions without retake rounds.

At a glance

Commercial voiceover agency

  • National, regional and worldwide UK ad voices
  • Hard sell, conversational, storytelling and brand registers
  • Live agency and client direction in our London booth
  • Radio cut-downs and social edits scheduled in one block

What commercial voiceover works for

  • Broadcast ads – national and regional TV, VOD and connected TV (ITVX, Channel 4, BVOD), YouTube pre-roll and bumper, cinema and DOOH, sponsorship idents and stings
  • Radio and audio – national and local radio, Spotify and DAX programmatic audio, podcast pre-roll and host-read scripts, live-read radio, sonic-branded campaigns
  • Social and branded – TikTok, Reels and Shorts edits, brand and product launch films, performance creative and direct-response, influencer and co-branded content, in-game ads
  • Brand voice and retainers – long-term ownership of a single voice across years of campaigns
  • International from London – matched-tone localisation for US, European and APAC markets

Delivery styles - hard sell, conversational, storytelling, brand

Commercial voiceover splits across four delivery styles and the brief usually wants one in particular. Get the style right and the shortlist almost writes itself.

Hard sell

Energetic, punchy, often with a clear call-to-action. Old-school but it sells – still the right call for retail, supermarket pricing, sales periods, automotive offers and direct-response radio.

Works for: retail and supermarket, automotive offers, sales periods, direct-response radio.

Conversational

Relaxed, natural, almost off-mic in tone. The dominant style of the last decade in brand advertising – what most creative directors mean when they ask for “warm and natural”.

Works for: finance, insurance, banking, telecoms, brands trying to feel human rather than corporate.

Storytelling

Slower, more measured, often used in longer-form sixty-second hero films. Rewards a voice that can sit inside a sentence rather than landing on every word.

Works for: luxury, premium FMCG, hero brand films, emotional and seasonal advertising.

Brand voice

Ownable, distinctive, designed to become the brand’s sonic signature across years of campaigns. Usually a longer-term retainer with a single voice; exclusivity and conflict are part of the booking.

Works for: long-term brand identity, sonic branding, campaign continuity.

How to brief us

Send the script, intended media plan and any reference voices you have liked previously. We will return three to five voices in the right delivery style and quote usage up front.

  • Script and media plan
  • Delivery style – hard sell, conversational, storytelling, brand
  • Territory and term – UK, EU, worldwide; 3, 6, 12 months
  • Cut-downs and versions required – radio, social, regional

Get a Quote

Ready to cast?

UK ad voices, live agency direction, broadcast-ready WAV and MP3 with regional cut-downs and social edits.

hello@easytigervoices.com
020 7183 3750

Contact Us

Commercial voiceover - FAQs

Fees combine a session fee and a usage fee. Usage scales with media (TV vs radio vs web), territory (UK, EU, worldwide) and term (3, 6, 12 months). We send a clean quote on every brief.

Yes. Long-term brand voice arrangements – with priority booking and conflict management – are part of how we work with most regular clients.

Always. Most TV campaigns come with radio versions, fifteen-second cut-downs and regional variants. We schedule all of them into one session block where possible.

Yes. We run sessions in our London booth or remote via Source-Connect, Cleanfeed, Zoom or Teams, with creatives, planners and clients on the line.

Standard delivery is twenty-four hours. Urgent on-air responses we have turned in under ninety minutes from script approval.

Yes. We service US, European and APAC briefs from London every week, with native voices for each major market and matched-tone localisation.

Related services

Everything else the project needs

Casting the voice is one part of it. We handle the rest of the audio in-house, across every language and accent on the roster.

Corporate

Internal comms, brand films and investor content.

E-learning

Modules, LMS content and compliance training.

Documentary

Factual narration and streaming localisation.

Animation

Character work, comedy and children’s content.

Video Game

In-game dialogue, barks and character casting.

Dubbing & ADR

Rough-sync to full lip-sync, plus voice replacement.

Audio Editing

Cleaned, mixed and mastered to your delivery spec.

Audiobook

Long-form narration, fiction and non-fiction.