Promo, continuity and channel branding
Easy Tiger Voices casts promo, continuity and channel branding voices for broadcasters, post houses and creative agencies. Promo is its own craft. It carries the tone of a channel, it lands in thirty seconds or less, and it has to sound like the channel rather than like an advert. We represent voices who do that work, and we turn auditions around against your actual script within 24 hours.
Why promo is different
A commercial sells a product to a viewer. A promo sells the channel to its own audience, and it has to do it inside a bed of music and picture without fighting either. The read sits lower, moves faster and holds a consistent identity across hundreds of scripts. Most voices are noticeably better at one than the other, which is why we cast promo separately rather than pulling from a general commercial list.
What we cast for broadcast
Programme and strand trails, episode promos, season launches and next-on beds. Short copy, tight timings, recorded to picture where the cut demands it.
The links between programmes. Continuity needs a voice that holds one channel tone across hundreds of short reads over months, which makes it a casting decision rather than a booking.
The retained voice of a channel or a season. Booked across a run so the sound stays consistent, with availability confirmed for the whole period before you commit.
Casting the read
Neither is a default. It depends on what the channel already sounds like and what it is trying to shift, and many channels run both and alternate by strand. Send the brief and any existing on-air audio and we will shortlist across both so you can hear them against your own picture.
How to brief us
The script or a representative sample of copy, the channel and strand, the transmission date, and the usage and run length. Existing on-air audio helps more than any written description of tone.
A shortlist of auditions recorded against your actual copy, usually three voices, within 24 hours. No charge and no commitment. If the run is a retained booking we confirm availability across the whole period at the same time.
Common questions
A promo is the short on-air piece that trails a programme or a channel. It carries the identity of the channel rather than a brand, it usually runs to thirty seconds or less, and it has to sit inside a bed of music and picture without fighting either. It is a different read from a commercial and most voices are noticeably better at one than the other.
A promo is recorded, edited and scheduled. Continuity is the live or pre-recorded link between programmes, and it needs a voice that can hold a channel tone consistently across hundreds of short reads over months. Continuity work is usually an ongoing booking rather than a single session, and it is cast differently as a result.
Yes. Channel branding work is normally a retained voice booked across a series or a season so the sound stays consistent. Tell us the run, the volume and the usage and we will shortlist voices who are available for the whole period rather than for a single session.
Neither is a default. It depends on what the channel already sounds like and what it is trying to shift. Many channels run both and alternate by strand. Send the brief and any existing on-air audio and we will shortlist across both so you can hear them against your own picture.
Yes. Our artists record in broadcast-quality studios and can work to picture and to timing, with sessions directed remotely where a producer wants to be in the room. Files are delivered in the formats broadcast and post require.
Standard turnaround is 3 to 5 working days from final script approval. Promo often does not have that long, and 24 to 48 hours is possible depending on availability and the volume of copy. Tell us the transmission date in the brief.
Yes. Send the script and we will come back with a shortlist of auditions recorded against your actual copy, usually three voices, within 24 hours. No charge and no commitment.
It depends on the length of the run, the usage, the number of reads and whether the voice is retained across a season. Send a brief and we will send a formal quote.
Send the script, the channel and the transmission date. Auditions come back within 24 hours.
Get a quote